I create content that actually connects.
With 5+ years of hands-on experience in social media and a BA from Indiana University in editing & post-production, I know how to shape a story that actually sticks.
​​
From food to fintech to fashion, and from Tel Aviv to New York City, I’ve worked across industries and borders.
No matter the brand, my focus stays the same: narrative-driven content that builds real community - not just impressions.
​
Scroll a little, stay a while...
“ABBY JUST GETS IT — THE VISION, THE VIBE, AND HOW TO MAKE IT ALL COME TO LIFE.”
Dana Li
Growth Marketing Lead, Accrue Savings
"ALWAYS READY AND WILLING TO PROVIDE ASSETS & CONTENT, AND WITH THAT ALWAYS COMES AN UNEXPECTED FRESH, CREATIVE SPIN."
Pati Biel
Creative Director at The Oliver Thomas
“ABBY IS SO QUICK AND CREATIVE. I LOVE HER OUT OF THE BOX IDEAS.”
Iris Netzer-Greenfield
Founder of Acupuncture Remedies
Over four years experience creating graphics and brand visuals that actually stop the scroll.
Fluent in Figma, Canva, and Photoshop.
Got an idea? I’ll shoot it. Have the footage? I’ll cut it. Need copy? I’ll write it.
From pitch to post, I’ve handled every stage of the video production process.
​
Fluent in Premiere Pro, After Effects, and CapCut.
It's all about multitasking: educating and entertaining your audience at the same time.
Data-drive strategy is always my foundation, but I leave room for the internet to do its thing - tapping into trends and keeping up with cultural moments.
